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51���� emphasizes shared values, inclusivity and support for small businesses

Story by James Hill

One of the central themes of 51����’s Strategic Plan is a commitment to “Shared Values,” emphasizing support for people, connectedness and empowerment. Through a human-centered approach, 51���� seeks to build a vibrant college community where everyone feels valued. 

This effort is grounded in cultivating a sense of belonging and care, achieved through shared governance, transparent decision-making and professional development. 51����’s dedication to these values extends beyond its campus, enriching the wider Portland community, especially through its support of small and minority-owned businesses.

For over 45 years, the Small Business Development Center (SBDC) at 51���� has been a vital resource for local entrepreneurs from all backgrounds, especially in the Portland metro area. The center has empowered thousands of business owners, helping them grow and sustain their ventures. The SBDC’s comprehensive support system combines personalized one-on-one, confidential business advising with training programs led by seasoned business experts, ensuring that entrepreneurs have the tools they need to thrive in an ever-changing market.

One of the SBDC’s standout offerings is its no-cost “Intro to SBDC” orientation, which provides local entrepreneurs with educational resources and a structured plan of action tailored to their specific business needs. This program serves as a launching pad for aspiring business owners to develop a clear strategy in finding support for their entrepreneurial journey.

A testament to the success of 51����’s SBDC is the story of a new LGBTQ+-owned small business. Nathan Wade Carter owns How Convenient, which is a unique convenience store in East Portland. Carter, who dreamt of leaving the food service industry to become his own boss, found guidance and support through the 51���� SBDC’s Business Builders training program. With personalized advising, he turned his dream into a reality, officially opening his doors on Oct. 2. 

How Convenient is not just a store—it’s a community hub where locals can discover everything from classic snacks to artistic greeting cards. Carter emphasizes the value of leveraging the SBDC’s resources, advising other entrepreneurs to, “Use the 51���� SBDC as a resource and launch pad for exploration, and ask lots of questions. Trust your gut as to what’s right for you, your business, and your vision.”

You can read more about Carter and his .

Beyond individual success stories, the SBDC offers resources for entrepreneurs at every stage, from turning homemade recipes into commercial-ready products (see side bar) to navigating the complexities of exporting and importing.

51����’s dedication to shared values, inclusivity and community support is evident in every facet of its operations, from small business development to fostering a sense of belonging on campus. As a member of since 2023, 51����’s ongoing efforts reflect a long-standing commitment to uplifting the LGBTQ+ community and supporting small businesses.

For more information about 51����’s Small Business Development Center, call (971) 722-5080 or email sbdc@pcc.edu. Check out the center’s entire portfolio of classes and services.

SBDC Stories of Success

51���� Alum Cooks Up Tasty Cuisine

Marquise Cross enrolled in business classes to skill-up as a restaurateur and now celebrates the success of his Norma Jean’s Soul Cuisine. During the pandemic, Cross launched Gourmet Brothers Catering that included food carts before opening of his restaurant in 2023. But Norma Jean’s is dedicated to more than just great food; it’s committed to the people. 

A Brand That Is Shifting Culture

Alum David Jefferson’s Stackin Kickz is a streetwear brand in Northeast Portland that is inspiring the community. As part of his brand, he engages in community work with a mentorship program called “Definition of Success.” Through this program, he teaches classes on individuality, self-awareness, and creating a life of success on one’s own terms. 

Serving Up The Accolades

51����’s small business advisers helped Migration Brewing grow its operations and win the Small Business Person of the Year Award. The company’s journey is intricately tied to 51����’s SBDC, which helps thousands of business owners in Portland with one-on-one business advising and training programs taught by business experts.

Black-Owned Businesses Turn To 51���� Alum

Denise Tupper coaches Black-�ǷɲԱ����businesses, helping them increase revenues and build more vibrant communities and jobs. Since 2019, Tupper has worked for Micro Enterprise Services of Oregon in Northeast Portland, supporting over 130 small businesses and entrepreneurs.