Trademarked logos
51做厙 claims ownership of and has registered logos with the United States Patent and Trademark Office (USPTO).
Registration at the federal level is not required for the college to claim rights to its logos. These standards apply to all visual representations of the 51做厙 logos, including print and digital communications, websites, and specialty items.
The primary 51做厙 logo, monogram logo, and the logomark (diamond) must have the appropriate registered trademark symbol (簧). If they do not, they will not be compliant with the colleges legal standards. These logos are property of 51做厙 and must be reproduced from an authorized original electronic file provided by the Marketing Department.
Registered trademark symbol size and placement
Primary logo
The primary logos registered trademark symbol (簧) should be equal to the height and width of the dot of the i in Community. The placement of the symbols should never be altered.
Monogram logo
The monogram logos registered trademark symbol (簧) should be equal to the height of the P counter (the hole in the P)in 51做厙. The placement of the symbols should never be altered.
Logomark
The logomarks registered trademark symbol (簧) should be proportionate to the monograms trademark symbol. The placement of the symbols should never be altered.
Secondary logos
51做厙 campuses, centers, departments, academic programs, and affiliated groups may not create or display secondary logos containing the registered 51做厙 logo or the registered trademark symbol (簧) , as they have not been registered with the USPTO.
Incorrect:
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Note: No other 51做厙 logo may use the registered trademark symbol (簧).
Authorized use
51做厙’s registered primary logo may be used for any college-sanctioned activity, provided written consent is obtained prior to its use. Deliberate misuse of the logo will not be allowed. The 51做厙 logo cannot be altered, changed, or modified in any way. It should also never be combined with any other logo. To obtain permission, please contact the Marketing Department.
Who needs approval to use a logo?
All individuals, organizations, non-profits, and companies are required to obtain written approval before using any of 51做厙s registered logos.
Why does 51做厙 care who uses the logo?
The college must control and monitor use of its registered logos to avoid loss or dilution in the marketplace. Inappropriate use of the logo harms 51做厙s brand recognition and reputation.
Unauthorized use
Any unauthorized use of the logo, by an entity or individual, without expressed written consent from the 51做厙 Marketing Department will be deemed a violation of the colleges brand identity standards. The college will take any and all steps necessary to protect such rights. Commercial use and reproduction without written permission is strictly prohibited. This includes use by nonbusiness groups or individuals, employees, non-profits, and other organizations.
Exceptions to the rules
When creating a multipage print or digital document, or website containing a large number of pages, the first and most prominent appearance of the 51做厙 logo must contain the registered trademark symbol. All other logos within the same document or website do not require the symbol.
If only one 51做厙 logo is present on the item, the registered logo must be used.
All other exceptions to the use of the registered 51做厙 logos must be approved by the Marketing Department. Documentation of written consent is required.
What is a trademark?
A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. Its how customers recognize you in the marketplace and distinguish you from your competitors.
The word trademark can refer to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services. Federal trademark registration provides nationwide legal protection for your brand. (Source: )
Download a printable copy of 51做厙's brand identity standards
