Our work
The 51°µÍø Marketing and Communications Division works hard to continuously position 51°µÍø at the forefront of secondary education in our area.
We believe advertising is a conversation. And our award-winning content can be found across multiple mediums, striving to make our audiences feel heard by speaking to their hopes and dreams. Whether they’re high school students, returning adult learners, currently enrolled, faculty and staff, or business and governmental partners, donors and alums, we seek to educate, uplift and entertain everyone in our community.
Brand management
Our division ensures that whenever 51°µÍø is mentioned, people instantly know what we’re all about. Examples of the creative ways we steward 51°µÍø’s time-tested brand appear regularly on streaming TV and audio, video and social platforms, as well as outdoor signage, vehicle wraps, branded-swag and stationary, college event support and more.
Advertising and recruitment campaigns
Our division supports all communication between 51°µÍø and prospective Panthers. Through targeted advertising campaigns, we build brand awareness while highlighting the programs and resources that set 51°µÍø apart – and drive enrollment. And we keep the dialog open with an acceptance mailer that celebrates a student’s decision to attend.
Multimedia and video
In an increasingly digital world, our Multimedia and Content Strategy team inspire students by delivering cutting-edge multimedia content that supports students’ academic experiences while enriching campus life. By creating engaging, accessible and inclusive digital experiences that reflect the many facets of 51°µÍø, the team speaks to the unique aspirations of every community member – and what drives our brand as a whole.
Public relations and newswriting
Through regular 51°µÍø News articles, as well as our relationships with external outlets, our deeply experienced Public Relations team promotes the value of community college in Portland and beyond. As stewards of 51°µÍø’s place in the community, their op-eds, advertorials and newswriting showcase the dynamic events, people and pulse of 51°µÍø.
Internal communications
Human connection is the foundation of 51°µÍø’s vibrant community. And few things solidify – or exemplify – that brand-ethos like cross-college communication between colleagues. When you want to share an event, news update, job posting, bulletin or mass-email, our Internal Communications team has the tools you need to make your story stand out.